ABOUT ME
I’m a pragmatic, analytical, and evidence-driven Product Designer with extensive experience shaping user experiences at high-profile organizations, spanning Enterprise, B2B, B2C, and AI products. Adept at end-to-end product development, cross-departmental collaboration, and translating initiatives into impactful solutions.
MY PROJECTS
Senior Product Designer
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• FIGMA • SKETCH • ADOBE CREATIVE SUITE • JIRA • ASANA • ZEPLIN • PRODUCT STRATEGY • UX RESEARCH • USER INTERVIEWS • WIREFRAMING • PROTOTYPING • UI/UX DESIGN • A/B TESTING • COMPETETIVE ANALYSIS • ANALYTICS • MOBILE IOS • MOBILE ANDROID • RESPONSIVE WEB • INTERNAL TOOLS • CONSUMER PRODUCTS • GENERATIVE AI • LARGE LANGUAGE MODELS • AI TOOLS • FIGMA • SKETCH • ADOBE CREATIVE SUITE • JIRA • ASANA • ZEPLIN • PRODUCT STRATEGY • UX RESEARCH • USER INTERVIEWS • WIREFRAMING • PROTOTYPING • UI/UX DESIGN • A/B TESTING • COMPETETIVE ANALYSIS • ANALYTICS • MOBILE IOS • MOBILE ANDROID • RESPONSIVE WEB • INTERNAL TOOLS • CONSUMER PRODUCTS • GENERATIVE AI • LARGE LANGUAGE MODELS • AI TOOLS • FIGMA • SKETCH • ADOBE CREATIVE SUITE • JIRA • ASANA • ZEPLIN • PRODUCT STRATEGY • UX RESEARCH • USER INTERVIEWS • WIREFRAMING • PROTOTYPING • UI/UX DESIGN • A/B TESTING • COMPETETIVE ANALYSIS • ANALYTICS • MOBILE IOS • MOBILE ANDROID • RESPONSIVE WEB • INTERNAL TOOLS • CONSUMER PRODUCTS • GENERATIVE AI • LARGE LANGUAGE MODELS • AI TOOLS • FIGMA • SKETCH • ADOBE CREATIVE SUITE • JIRA • ASANA • ZEPLIN • PRODUCT STRATEGY • UX RESEARCH • USER INTERVIEWS • WIREFRAMING • PROTOTYPING • UI/UX DESIGN • A/B TESTING • COMPETETIVE ANALYSIS • ANALYTICS • MOBILE IOS • MOBILE ANDROID • RESPONSIVE WEB • INTERNAL TOOLS • CONSUMER PRODUCTS • GENERATIVE AI • LARGE LANGUAGE MODELS • AI TOOLS • FIGMA • SKETCH • ADOBE CREATIVE SUITE • JIRA • ASANA • ZEPLIN • PRODUCT STRATEGY • UX RESEARCH • USER INTERVIEWS • WIREFRAMING • PROTOTYPING • UI/UX DESIGN • A/B TESTING • COMPETETIVE ANALYSIS • ANALYTICS • MOBILE IOS • MOBILE ANDROID • RESPONSIVE WEB • INTERNAL TOOLS • CONSUMER PRODUCTS • GENERATIVE AI • LARGE LANGUAGE MODELS • AI TOOLS • FIGMA • SKETCH • ADOBE CREATIVE SUITE • JIRA • ASANA • ZEPLIN • PRODUCT STRATEGY • UX RESEARCH • USER INTERVIEWS • WIREFRAMING • PROTOTYPING • UI/UX DESIGN • A/B TESTING • COMPETETIVE ANALYSIS • ANALYTICS • MOBILE IOS • MOBILE ANDROID • RESPONSIVE WEB • INTERNAL TOOLS • CONSUMER PRODUCTS • GENERATIVE AI • LARGE LANGUAGE MODELS • AI TOOLS • FIGMA • SKETCH • ADOBE CREATIVE SUITE • JIRA • ASANA • ZEPLIN • PRODUCT STRATEGY • UX RESEARCH • USER INTERVIEWS • WIREFRAMING • PROTOTYPING • UI/UX DESIGN • A/B TESTING • COMPETETIVE ANALYSIS • ANALYTICS • MOBILE IOS • MOBILE ANDROID • RESPONSIVE WEB • INTERNAL TOOLS • CONSUMER PRODUCTS • GENERATIVE AI • LARGE LANGUAGE MODELS • AI TOOLS • FIGMA • SKETCH • ADOBE CREATIVE SUITE • JIRA • ASANA • ZEPLIN • PRODUCT STRATEGY • UX RESEARCH • USER INTERVIEWS • WIREFRAMING • PROTOTYPING • UI/UX DESIGN • A/B TESTING • COMPETETIVE ANALYSIS • ANALYTICS • MOBILE IOS • MOBILE ANDROID • RESPONSIVE WEB • INTERNAL TOOLS • CONSUMER PRODUCTS • GENERATIVE AI • LARGE LANGUAGE MODELS • AI TOOLS • FIGMA • SKETCH • ADOBE CREATIVE SUITE • JIRA • ASANA • ZEPLIN • PRODUCT STRATEGY • UX RESEARCH • USER INTERVIEWS • WIREFRAMING • PROTOTYPING • UI/UX DESIGN • A/B TESTING • COMPETETIVE ANALYSIS • ANALYTICS • MOBILE IOS • MOBILE ANDROID • RESPONSIVE WEB • INTERNAL TOOLS • CONSUMER PRODUCTS • GENERATIVE AI • LARGE LANGUAGE MODELS • AI TOOLS • FIGMA • SKETCH • ADOBE CREATIVE SUITE • JIRA • ASANA • ZEPLIN • PRODUCT STRATEGY • UX RESEARCH • USER INTERVIEWS • WIREFRAMING • PROTOTYPING • UI/UX DESIGN • A/B TESTING • COMPETETIVE ANALYSIS • ANALYTICS • MOBILE IOS • MOBILE ANDROID • RESPONSIVE WEB • INTERNAL TOOLS • CONSUMER PRODUCTS • GENERATIVE AI • LARGE LANGUAGE MODELS • AI TOOLS • FIGMA • SKETCH • ADOBE CREATIVE SUITE • JIRA • ASANA • ZEPLIN • PRODUCT STRATEGY • UX RESEARCH • USER INTERVIEWS • WIREFRAMING • PROTOTYPING • UI/UX DESIGN • A/B TESTING • COMPETETIVE ANALYSIS • ANALYTICS • MOBILE IOS • MOBILE ANDROID • RESPONSIVE WEB • INTERNAL TOOLS • CONSUMER PRODUCTS • GENERATIVE AI • LARGE LANGUAGE MODELS • AI TOOLS • FIGMA • SKETCH • ADOBE CREATIVE SUITE • JIRA • ASANA • ZEPLIN • PRODUCT STRATEGY • UX RESEARCH • USER INTERVIEWS • WIREFRAMING • PROTOTYPING • UI/UX DESIGN • A/B TESTING • COMPETETIVE ANALYSIS • ANALYTICS • MOBILE IOS • MOBILE ANDROID • RESPONSIVE WEB • INTERNAL TOOLS • CONSUMER PRODUCTS • GENERATIVE AI • LARGE LANGUAGE MODELS • AI TOOLS • FIGMA • SKETCH • ADOBE CREATIVE SUITE • JIRA • ASANA • ZEPLIN • PRODUCT STRATEGY • UX RESEARCH • USER INTERVIEWS • WIREFRAMING • PROTOTYPING • UI/UX DESIGN • A/B TESTING • COMPETETIVE ANALYSIS • ANALYTICS • MOBILE IOS • MOBILE ANDROID • RESPONSIVE WEB • INTERNAL TOOLS • CONSUMER PRODUCTS • GENERATIVE AI • LARGE LANGUAGE MODELS • AI TOOLS • FIGMA • SKETCH • ADOBE CREATIVE SUITE • JIRA • ASANA • ZEPLIN • PRODUCT STRATEGY • UX RESEARCH • USER INTERVIEWS • WIREFRAMING • PROTOTYPING • UI/UX DESIGN • A/B TESTING • COMPETETIVE ANALYSIS • ANALYTICS • MOBILE IOS • MOBILE ANDROID • RESPONSIVE WEB • INTERNAL TOOLS • CONSUMER PRODUCTS • GENERATIVE AI • LARGE LANGUAGE MODELS • AI TOOLS • FIGMA • SKETCH • ADOBE CREATIVE SUITE • JIRA • ASANA • ZEPLIN • PRODUCT STRATEGY • UX RESEARCH • USER INTERVIEWS • WIREFRAMING • PROTOTYPING • UI/UX DESIGN • A/B TESTING • COMPETETIVE ANALYSIS • ANALYTICS • MOBILE IOS • MOBILE ANDROID • RESPONSIVE WEB • INTERNAL TOOLS • CONSUMER PRODUCTS • GENERATIVE AI • LARGE LANGUAGE MODELS • AI TOOLS • FIGMA • SKETCH • ADOBE CREATIVE SUITE • JIRA • ASANA • ZEPLIN • PRODUCT STRATEGY • UX RESEARCH • USER INTERVIEWS • WIREFRAMING • PROTOTYPING • UI/UX DESIGN • A/B TESTING • COMPETETIVE ANALYSIS • ANALYTICS • MOBILE IOS • MOBILE ANDROID • RESPONSIVE WEB • INTERNAL TOOLS • CONSUMER PRODUCTS • GENERATIVE AI • LARGE LANGUAGE MODELS • AI TOOLS • FIGMA • SKETCH • ADOBE CREATIVE SUITE • JIRA • ASANA • ZEPLIN • PRODUCT STRATEGY • UX RESEARCH • USER INTERVIEWS • WIREFRAMING • PROTOTYPING • UI/UX DESIGN • A/B TESTING • COMPETETIVE ANALYSIS • ANALYTICS • MOBILE IOS • MOBILE ANDROID • RESPONSIVE WEB • INTERNAL TOOLS • CONSUMER PRODUCTS • GENERATIVE AI • LARGE LANGUAGE MODELS • AI TOOLS • FIGMA • SKETCH • ADOBE CREATIVE SUITE • JIRA • ASANA • ZEPLIN • PRODUCT STRATEGY • UX RESEARCH • USER INTERVIEWS • WIREFRAMING • PROTOTYPING • UI/UX DESIGN • A/B TESTING • COMPETETIVE ANALYSIS • ANALYTICS • MOBILE IOS • MOBILE ANDROID • RESPONSIVE WEB • INTERNAL TOOLS • CONSUMER PRODUCTS • GENERATIVE AI • LARGE LANGUAGE MODELS • AI TOOLS • FIGMA • SKETCH • ADOBE CREATIVE SUITE • JIRA • ASANA • ZEPLIN • PRODUCT STRATEGY • UX RESEARCH • USER INTERVIEWS • WIREFRAMING • PROTOTYPING • UI/UX DESIGN • A/B TESTING • COMPETETIVE ANALYSIS • ANALYTICS • MOBILE IOS • MOBILE ANDROID • RESPONSIVE WEB • INTERNAL TOOLS • CONSUMER PRODUCTS • GENERATIVE AI • LARGE LANGUAGE MODELS • AI TOOLS • FIGMA • SKETCH • ADOBE CREATIVE SUITE • JIRA • ASANA • ZEPLIN • PRODUCT STRATEGY • UX RESEARCH • USER INTERVIEWS • WIREFRAMING • PROTOTYPING • UI/UX DESIGN • A/B TESTING • COMPETETIVE ANALYSIS • ANALYTICS • MOBILE IOS • MOBILE ANDROID • RESPONSIVE WEB • INTERNAL TOOLS • CONSUMER PRODUCTS • GENERATIVE AI • LARGE LANGUAGE MODELS • AI TOOLS • FIGMA • SKETCH • ADOBE CREATIVE SUITE • JIRA • ASANA • ZEPLIN • PRODUCT STRATEGY • UX RESEARCH • USER INTERVIEWS • WIREFRAMING • PROTOTYPING • UI/UX DESIGN • A/B TESTING • COMPETETIVE ANALYSIS • ANALYTICS • MOBILE IOS • MOBILE ANDROID • RESPONSIVE WEB • INTERNAL TOOLS • CONSUMER PRODUCTS • GENERATIVE AI • LARGE LANGUAGE MODELS • AI TOOLS • FIGMA • SKETCH • ADOBE CREATIVE SUITE • JIRA • ASANA • ZEPLIN • PRODUCT STRATEGY • UX RESEARCH • USER INTERVIEWS • WIREFRAMING • PROTOTYPING • UI/UX DESIGN • A/B TESTING • COMPETETIVE ANALYSIS • ANALYTICS • MOBILE IOS • MOBILE ANDROID • RESPONSIVE WEB • INTERNAL TOOLS • CONSUMER PRODUCTS • GENERATIVE AI • LARGE LANGUAGE MODELS • AI TOOLS • FIGMA • SKETCH • ADOBE CREATIVE SUITE • JIRA • ASANA • ZEPLIN • PRODUCT STRATEGY • UX RESEARCH • USER INTERVIEWS • WIREFRAMING • PROTOTYPING • UI/UX DESIGN • A/B TESTING • COMPETETIVE ANALYSIS • ANALYTICS • MOBILE IOS • MOBILE ANDROID • RESPONSIVE WEB • INTERNAL TOOLS • CONSUMER PRODUCTS • GENERATIVE AI • LARGE LANGUAGE MODELS • AI TOOLS • FIGMA • SKETCH • ADOBE CREATIVE SUITE • JIRA • ASANA • ZEPLIN • PRODUCT STRATEGY • UX RESEARCH • USER INTERVIEWS • WIREFRAMING • PROTOTYPING • UI/UX DESIGN • A/B TESTING • COMPETETIVE ANALYSIS • ANALYTICS • MOBILE IOS • MOBILE ANDROID • RESPONSIVE WEB • INTERNAL TOOLS • CONSUMER PRODUCTS • GENERATIVE AI • LARGE LANGUAGE MODELS • AI TOOLS • FIGMA • SKETCH • ADOBE CREATIVE SUITE • JIRA • ASANA • ZEPLIN • PRODUCT STRATEGY • UX RESEARCH • USER INTERVIEWS • WIREFRAMING • PROTOTYPING • UI/UX DESIGN • A/B TESTING • COMPETETIVE ANALYSIS • ANALYTICS • MOBILE IOS • MOBILE ANDROID • RESPONSIVE WEB • INTERNAL TOOLS • CONSUMER PRODUCTS • GENERATIVE AI • LARGE LANGUAGE MODELS • AI TOOLS • FIGMA • SKETCH • ADOBE CREATIVE SUITE • JIRA • ASANA • ZEPLIN • PRODUCT STRATEGY • UX RESEARCH • USER INTERVIEWS • WIREFRAMING • PROTOTYPING • UI/UX DESIGN • A/B TESTING • COMPETETIVE ANALYSIS • ANALYTICS • MOBILE IOS • MOBILE ANDROID • RESPONSIVE WEB • INTERNAL TOOLS • CONSUMER PRODUCTS • GENERATIVE AI • LARGE LANGUAGE MODELS • AI TOOLS • FIGMA • SKETCH • ADOBE CREATIVE SUITE • JIRA • ASANA • ZEPLIN • PRODUCT STRATEGY • UX RESEARCH • USER INTERVIEWS • WIREFRAMING • PROTOTYPING • UI/UX DESIGN • A/B TESTING • COMPETETIVE ANALYSIS • ANALYTICS • MOBILE IOS • MOBILE ANDROID • RESPONSIVE WEB • INTERNAL TOOLS • CONSUMER PRODUCTS • GENERATIVE AI • LARGE LANGUAGE MODELS • AI TOOLS • FIGMA • SKETCH • ADOBE CREATIVE SUITE • JIRA • ASANA • ZEPLIN • PRODUCT STRATEGY • UX RESEARCH • USER INTERVIEWS • WIREFRAMING • PROTOTYPING • UI/UX DESIGN • A/B TESTING • COMPETETIVE ANALYSIS • ANALYTICS • MOBILE IOS • MOBILE ANDROID • RESPONSIVE WEB • INTERNAL TOOLS • CONSUMER PRODUCTS • GENERATIVE AI • LARGE LANGUAGE MODELS • AI TOOLS • FIGMA • SKETCH • ADOBE CREATIVE SUITE • JIRA • ASANA • ZEPLIN • PRODUCT STRATEGY • UX RESEARCH • USER INTERVIEWS • WIREFRAMING • PROTOTYPING • UI/UX DESIGN • A/B TESTING • COMPETETIVE ANALYSIS • ANALYTICS • MOBILE IOS • MOBILE ANDROID • RESPONSIVE WEB • INTERNAL TOOLS • CONSUMER PRODUCTS • GENERATIVE AI • LARGE LANGUAGE MODELS • AI TOOLS • FIGMA • SKETCH • ADOBE CREATIVE SUITE • JIRA • ASANA • ZEPLIN • PRODUCT STRATEGY • UX RESEARCH • USER INTERVIEWS • WIREFRAMING • PROTOTYPING • UI/UX DESIGN • A/B TESTING • COMPETETIVE ANALYSIS • ANALYTICS • MOBILE IOS • MOBILE ANDROID • RESPONSIVE WEB • INTERNAL TOOLS • CONSUMER PRODUCTS • GENERATIVE AI • LARGE LANGUAGE MODELS • AI TOOLS • FIGMA • SKETCH • ADOBE CREATIVE SUITE • JIRA • ASANA • ZEPLIN • PRODUCT STRATEGY • UX RESEARCH • USER INTERVIEWS • WIREFRAMING • PROTOTYPING • UI/UX DESIGN • A/B TESTING • COMPETETIVE ANALYSIS • ANALYTICS • MOBILE IOS • MOBILE ANDROID • RESPONSIVE WEB • INTERNAL TOOLS • CONSUMER PRODUCTS • GENERATIVE AI • LARGE LANGUAGE MODELS • AI TOOLS • FIGMA • SKETCH • ADOBE CREATIVE SUITE • JIRA • ASANA • ZEPLIN • PRODUCT STRATEGY • UX RESEARCH • USER INTERVIEWS • WIREFRAMING • PROTOTYPING • UI/UX DESIGN • A/B TESTING • COMPETETIVE ANALYSIS • ANALYTICS • MOBILE IOS • MOBILE ANDROID • RESPONSIVE WEB • INTERNAL TOOLS • CONSUMER PRODUCTS • GENERATIVE AI • LARGE LANGUAGE MODELS • AI TOOLS • FIGMA • SKETCH • ADOBE CREATIVE SUITE • JIRA • ASANA • ZEPLIN • PRODUCT STRATEGY • UX RESEARCH • USER INTERVIEWS • WIREFRAMING • PROTOTYPING • UI/UX DESIGN • A/B TESTING • COMPETETIVE ANALYSIS • ANALYTICS • MOBILE IOS • MOBILE ANDROID • RESPONSIVE WEB • INTERNAL TOOLS • CONSUMER PRODUCTS • GENERATIVE AI • LARGE LANGUAGE MODELS • AI TOOLS • FIGMA • SKETCH • ADOBE CREATIVE SUITE • JIRA • ASANA • ZEPLIN • PRODUCT STRATEGY • UX RESEARCH • USER INTERVIEWS • WIREFRAMING • PROTOTYPING • UI/UX DESIGN • A/B TESTING • COMPETETIVE ANALYSIS • ANALYTICS • MOBILE IOS • MOBILE ANDROID • RESPONSIVE WEB • INTERNAL TOOLS • CONSUMER PRODUCTS • GENERATIVE AI • LARGE LANGUAGE MODELS • AI TOOLS • FIGMA • SKETCH • ADOBE CREATIVE SUITE • JIRA • ASANA • ZEPLIN • PRODUCT STRATEGY • UX RESEARCH • USER INTERVIEWS • WIREFRAMING • PROTOTYPING • UI/UX DESIGN • A/B TESTING • COMPETETIVE ANALYSIS • ANALYTICS • MOBILE IOS • MOBILE ANDROID • RESPONSIVE WEB • INTERNAL TOOLS • CONSUMER PRODUCTS • GENERATIVE AI • LARGE LANGUAGE MODELS • AI TOOLS • FIGMA • SKETCH • ADOBE CREATIVE SUITE • JIRA • ASANA • ZEPLIN • PRODUCT STRATEGY • UX RESEARCH • USER INTERVIEWS • WIREFRAMING • PROTOTYPING • UI/UX DESIGN • A/B TESTING • COMPETETIVE ANALYSIS • ANALYTICS • MOBILE IOS • MOBILE ANDROID • RESPONSIVE WEB • INTERNAL TOOLS • CONSUMER PRODUCTS • GENERATIVE AI • LARGE LANGUAGE MODELS • AI TOOLS • FIGMA • SKETCH • ADOBE CREATIVE SUITE • JIRA • ASANA • ZEPLIN • PRODUCT STRATEGY • UX RESEARCH • USER INTERVIEWS • WIREFRAMING • PROTOTYPING • UI/UX DESIGN • A/B TESTING • COMPETETIVE ANALYSIS • ANALYTICS • MOBILE IOS • MOBILE ANDROID • RESPONSIVE WEB • INTERNAL TOOLS • CONSUMER PRODUCTS • GENERATIVE AI • LARGE LANGUAGE MODELS • AI TOOLS • FIGMA • SKETCH • ADOBE CREATIVE SUITE • JIRA • ASANA • ZEPLIN • PRODUCT STRATEGY • UX RESEARCH • USER INTERVIEWS • WIREFRAMING • PROTOTYPING • UI/UX DESIGN • A/B TESTING • COMPETETIVE ANALYSIS • ANALYTICS • MOBILE IOS • MOBILE ANDROID • RESPONSIVE WEB • INTERNAL TOOLS • CONSUMER PRODUCTS • GENERATIVE AI • LARGE LANGUAGE MODELS • AI TOOLS • FIGMA • SKETCH • ADOBE CREATIVE SUITE • JIRA • ASANA • ZEPLIN • PRODUCT STRATEGY • UX RESEARCH • USER INTERVIEWS • WIREFRAMING • PROTOTYPING • UI/UX DESIGN • A/B TESTING • COMPETETIVE ANALYSIS • ANALYTICS • MOBILE IOS • MOBILE ANDROID • RESPONSIVE WEB • INTERNAL TOOLS • CONSUMER PRODUCTS • GENERATIVE AI • LARGE LANGUAGE MODELS • AI TOOLS • FIGMA • SKETCH • ADOBE CREATIVE SUITE • JIRA • ASANA • ZEPLIN • PRODUCT STRATEGY • UX RESEARCH • USER INTERVIEWS • WIREFRAMING • PROTOTYPING • UI/UX DESIGN • A/B TESTING • COMPETETIVE ANALYSIS • ANALYTICS • MOBILE IOS • MOBILE ANDROID • RESPONSIVE WEB • INTERNAL TOOLS • CONSUMER PRODUCTS • GENERATIVE AI • LARGE LANGUAGE MODELS • AI TOOLS
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CASE STUDY
REDUCING THE CHURN RATE OF NEW USERS
Company
Meta (Facebook)
Team
Messenger, Growth
Duration
4+ weeks
CASE STUDY
OPTIMIZING CONVERSION RATES FOR IN-APP UPSELLS
Company
Meta (Facebook)
Team
Messenger, Growth